Posted by Mallesh at 7:33 pm
Chemicals are all around us, so much so that we rarely even think about them. Chemicals are in the products we use to clean out houses, the fuel we pump into our gas tank, and the products we use to bathe. We even eat chemicals, in food additives and prescription drugs. As you can imagine, this is a huge industry where every company must carefully cultivate their image and brand. While DuPont and Dow are perhaps the best known giants in this industry, these companies are the winners when it comes to having a captivating manufacturing logo design.
1. Ciba Specialty Chemicals Logo Design
The butterfly that is the main image of this logo design is an unexpectedly whimsical representative for this industry. However, it is actually a very meaningful image. The butterfly represents growth and transformation, which is significant in the chemical industry. The colorful pixels are not just reminiscent of modern technology, but also a symbol of the many different divisions within this chemical company. The rounded writing is friendly and yet bold enough to give a little weight to the otherwise fanciful image.
2. BASF Logo Design
This chemical company logo design includes a tagline that leaves absolutely no doubt as to what line of work they specialize in. The two squares are not just a common image representing tradition, but in fact are designed to represent a lock and key. The hard edges are balanced by rounded lettering. The desired message is that this company will offer solutions that fit, that open doors for customers. The black and white gives a stark yet honest image that lends credibility to the company.
3. Borealis Logo Design
This plastics company also has a square logo design image as well, but a very different one. The wave-like lines inside the square are reminiscent of the aurora borealis for which the company is named, but also are symbols of forward movement that are important in the plastics and chemical industry. The bold, plain writing is straightforward and separated by a thin dividing line from the company tagline, which leaves no doubt as to the industry that this company is in.