Tag : logo placement

In this case, the logo design doesn’t focus so much on the key product—donuts—as another product that is important to this brand, in this case coffee. Because many donut buyers enjoy this beverage with their sugar-laden breakfast, this is relevant enough to deserve this key logo placement. The bright colors are sunny and energetic, while also being an important part of the brand because they are used throughout locations and company communication. The rounded lettering is friendly while also relating to the shape of the donut itself.

This favorite of donut lovers uses a retro logo that creates the impression of a diner or other old time eatery, with a logo in the shape of a classic sign and an old fashioned scrolling font. The font has wavy accents that imply movement, which is important to people wanting to eat and run. Red is a color commonly used in food service while also attracting the eye to the logo design. The green that dominates the logo is calming and implies a stress free experience.

This shop has a brand that emphasizes their offerings, which are more expanded than what you would find at the average donut shop. As in many other donut shop logos, the lettering rounded to hint at a friendly experience as well as the shape of the main product. The M’s of the logo design are shaped like muffins, to hint at the product for which the company was named, while the I is shaped like a cup of steaming coffee. The red, orange, and yellow color palette is warm and inviting while also drawing in the eye.