Tag : Graphic Design

No, I will not make your ugly logo bigger.

Posted by admin at 1:39 pm

It’s your friendly, neighborhood, tiny logo loving designer here.

This may be hard for some clients to accept, but, most designers (you hired us for a reason) are experts at what they do. We all approach design with our own unique brand of fervor, but for the most part, those of us who are experienced professionals know what we are doing.

That being said, due to the recent barrage of work I have been enduring recently, (not complaining) I felt it was time to repost a video that epitomizes almost all of my more difficult clients. Please watch this video, you might recognize some of these folks in the mirror.

Top 10 Ambigram Logos

Posted by Mallesh at 11:49 am

What is an ambigram? Simply put, it is a word that is creatively drawn so that it forms the same word when viewed from another angle. There are many variations of the ambigram, but the following ten examples represent its best use in custom logo designs.

1. Sun Microsystems Logo Design

This recognizable software logo design has the name of the company legible not just in two angles, but in four. This ambigram is in the shape of a diamond, connoting quality, strength, and value. The name of the company is written in a slanted font that counteracts the sharp edges of the image and gives a balanced overall logo. The light blue color is relaxing and clean, which is an excellent image for a computer-oriented company.

2. Blacksmith Records Logo Design

This recording label tries to project a tough image with their music logo design, with an Old English font that is most commonly seen in tattoos. The wavy shapes formed by some of the serifs give a feeling of forward movement that is particularly important in this industry. The all black color scheme is incredibly important considering the name. Most interestingly, if you turn this ambigram logo upside down, the image is identical.

3. Mosuki Logo Design

This popular website has an ultra modern logo design that is also an ambigram. The writing is stylized, of different thicknesses and with details that, upon examination, lend themselves to the ambigram effect. The juxtaposition of the ‘O’ and the ‘U’ is particularly interesting, as most people would never be able to invent an image in which these two very different letters are mirror images. The blue is serene and calming, which creates an interesting effect when combined with the modern lines that dominate this image.

4. Delorean Motor Company Logo Design

The ambigram may be simpler than the others, but it is nonetheless a powerful image. The rounded edges of the image give a slightly softer feeling to a motor logo design that is otherwise full of hard edges. This logo is not only the same upside down and right side up, it is the same when seen as a mirror image. This creates a highly symmetrical image that is both memorable and versatile enough to be used in a variety of contexts.

5. Nine Inch Nails Logo Design

What does an industrial metal band have in common with the rest of these logos? First, like the above example, it is identical from several different angles. The backward N adds visual interest, while the rectangular border on the logo design gives a feeling of solidity while attracting attention and giving an otherwise simple image a finished feeling. The simple black color scheme is appropriate for this genre of music, which is notoriously dark.