It’s your friendly, neighborhood, tiny logo loving designer here.
This may be hard for some clients to accept, but, most designers (you hired us for a reason) are experts at what they do. We all approach design with our own unique brand of fervor, but for the most part, those of us who are experienced professionals know what we are doing.
That being said, due to the recent barrage of work I have been enduring recently, (not complaining) I felt it was time to repost a video that epitomizes almost all of my more difficult clients. Please watch this video, you might recognize some of these folks in the mirror.
Vincent Flanders’ comments: Yes, you have and it pleases me no end when people show they understand what bad web design looks like. The obvious mistake — Where’s the Focus? There’s so much going on that I’m not sure a) where I should go b) what this company has that can solve my problems.
The menu on the left doesn’t help. The selections are:
Home
About Us
Free Games
Customer Feedback
Product Catalog
Search
Security Policy
Being a rational sort, I’m assuming these items are in the order the company thinks is important. I’m probably assuming incorrectly. The menu on the top is also confusing. It “appears” the blue menu items may be in order of importance, but “Products” is the last button. This doesn’t make sense.
Cut the clutter. Organize. As the great author A. A. Milne said, “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” The home page is all mixed up.
The logo and slogan of next European football championships, EURO 2012, were unveiled yesterday at a ceremony in Ukraine’s capital.
UEFA President Michel Platini (centre), Poland Soccer Federation President Grzegorz Lato (left) and Ukrainian FA president Grigoriy Surkis (right) took part in the official presentation in downtown Kiev.
The logo is shows the stalk of a flower with three branches. A ball is depicted around the central flower, with the left flower being red and white (the colors of Poland’s flag) and the right flower being yellow and blue (the colors of Ukraine’s flag).
“The vivid colors of the logo are a perfect fit with the image that Poland and Ukraine want to give to the world,” said Platini at the ceremony.
“The symbolism of a plant that grows is fully in line with the aspirations of the two host countries, and I am sure that we will be creating history together, with the staging of the UEFA European Football Championship in central and eastern Europe for the first time,” he said.
Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.
EURO bloom
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.
Uniting ethos
The event slogan, meanwhile, is ‘Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ – organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.
I’d love it if the organisers moved back to a style of design similar to the ‘84, ‘88, and ‘92 championships.
They weren’t perfect, but I reckon they’re stronger than the cartoon designs that have followed since.
Update: 15 December 2009
As stated on Creative Review, the design is by Portuguese group Brandia Central, with strategy and creative direction by Futurebrand who worked alone on the project (thanks, João).
A video of the unveiling presentation can be viewed here.
Lovely 18″x24″ poster by Orlando-based designer Jason Dean.
The logos are foil stamped and embossed, available as silver on black, or gold on cream. Notice how all 26 letters of the alphabet fit in a 5×5 grid?
The limited edition poster (500 prints of each) is being sold for $50 over at The Best Part shop, but Jason has kindly agreed to give away four posters (two of each colour) to Logo Design Love readers.
For entry into the draw all you need to do is comment with a design-related joke—winners will be drawn, notified, and listed here in a few days.
Any decent jokes will be published over on David Airey dot com, with a link back to your website, for whatever it’s worth.
Update: 16 December 2009
The four poster winners have been drawn, listed here. Thanks for all the great comments!
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