Author : Mallesh

The butterfly that is the main image of this logo design is an unexpectedly whimsical representative for this industry. However, it is actually a very meaningful image. The butterfly represents growth and transformation, which is significant in the chemical industry. The colorful pixels are not just reminiscent of modern technology, but also a symbol of the many different divisions within this chemical company. The rounded writing is friendly and yet bold enough to give a little weight to the otherwise fanciful image.

This chemical company logo design includes a tagline that leaves absolutely no doubt as to what line of work they specialize in. The two squares are not just a common image representing tradition, but in fact are designed to represent a lock and key. The hard edges are balanced by rounded lettering. The desired message is that this company will offer solutions that fit, that open doors for customers. The black and white gives a stark yet honest image that lends credibility to the company.

This plastics company also has a square logo design image as well, but a very different one. The wave-like lines inside the square are reminiscent of the aurora borealis for which the company is named, but also are symbols of forward movement that are important in the plastics and chemical industry. The bold, plain writing is straightforward and separated by a thin dividing line from the company tagline, which leaves no doubt as to the industry that this company is in.

In this case, the logo design doesn’t focus so much on the key product—donuts—as another product that is important to this brand, in this case coffee. Because many donut buyers enjoy this beverage with their sugar-laden breakfast, this is relevant enough to deserve this key logo placement. The bright colors are sunny and energetic, while also being an important part of the brand because they are used throughout locations and company communication. The rounded lettering is friendly while also relating to the shape of the donut itself.

This favorite of donut lovers uses a retro logo that creates the impression of a diner or other old time eatery, with a logo in the shape of a classic sign and an old fashioned scrolling font. The font has wavy accents that imply movement, which is important to people wanting to eat and run. Red is a color commonly used in food service while also attracting the eye to the logo design. The green that dominates the logo is calming and implies a stress free experience.

This shop has a brand that emphasizes their offerings, which are more expanded than what you would find at the average donut shop. As in many other donut shop logos, the lettering rounded to hint at a friendly experience as well as the shape of the main product. The M’s of the logo design are shaped like muffins, to hint at the product for which the company was named, while the I is shaped like a cup of steaming coffee. The red, orange, and yellow color palette is warm and inviting while also drawing in the eye.

As the first modern theme park, Disneyland also deserves first mention for their new logo design. The wording was recently redesigned to use a classic font reminiscent of royalty and fairy tales instead of the trademark Disney font. However, Cinderella’s castle is still the main image, although now only the top is shown coming majestically out of the clouds instead of the complete castle. The light blue combined with the tagline below give a dreamlike feeling that suggests this is a place to see fantasies come true.

This Disney branded theme park retains elements of the parent brand while also conveying a distinctly Californian image. The trademark font is used for the word is used for the word Disney, which is interesting because it is not even used in the Disneyland logo. ‘California’ is written in a scrolling shape, while the word ‘Adventure’ is written in an eye catching red. The sun is shown setting behind a mountain, a common symbol of strength. If you look closely at the mountain, it is in the shape of a bear, which is the symbol of the Golden State.

An arrow like image in this case connotes movement while also resembling a killer whale, which is the main attraction at this oceanic theme park. The classic, newsy font is slightly rounded to give a friendly feeling while retaining a sense of factuality. The rounded shape cutting through the wording closely resembles the top of the planet, which ties again into the ocean theme. The blue is definitely appropriate for an ocean themed attraction, while the yellow is sunny and adds contrast.

This logo design is appropriate for a very unique theme park located at the top of a skyscraper in Las Vegas. The top of the building is shown in the image, while the name of the park is written in a dynamic, scrawling font that implies danger. The red, white, and blue color scheme is appropriate for an extreme attraction located in one the United States’ most famous cities.

This recognizable software logo design has the name of the company legible not just in two angles, but in four. This ambigram is in the shape of a diamond, connoting quality, strength, and value. The name of the company is written in a slanted font that counteracts the sharp edges of the image and gives a balanced overall logo. The light blue color is relaxing and clean, which is an excellent image for a computer-oriented company.

This recording label tries to project a tough image with their music logo design, with an Old English font that is most commonly seen in tattoos. The wavy shapes formed by some of the serifs give a feeling of forward movement that is particularly important in this industry. The all black color scheme is incredibly important considering the name. Most interestingly, if you turn this ambigram logo upside down, the image is identical.

This popular website has an ultra modern logo design that is also an ambigram. The writing is stylized, of different thicknesses and with details that, upon examination, lend themselves to the ambigram effect. The juxtaposition of the ‘O’ and the ‘U’ is particularly interesting, as most people would never be able to invent an image in which these two very different letters are mirror images. The blue is serene and calming, which creates an interesting effect when combined with the modern lines that dominate this image.

The ambigram may be simpler than the others, but it is nonetheless a powerful image. The rounded edges of the image give a slightly softer feeling to a motor logo design that is otherwise full of hard edges. This logo is not only the same upside down and right side up, it is the same when seen as a mirror image. This creates a highly symmetrical image that is both memorable and versatile enough to be used in a variety of contexts.

What does an industrial metal band have in common with the rest of these logos? First, like the above example, it is identical from several different angles. The backward N adds visual interest, while the rectangular border on the logo design gives a feeling of solidity while attracting attention and giving an otherwise simple image a finished feeling. The simple black color scheme is appropriate for this genre of music, which is notoriously dark.

What could be more all American and working class than good old Budweiser? The beverage logo design shows this company’s dominance of their market. The name od the company is written in a patriotic red and blue. A crown above the letter ‘B’ ties into the tagline: the king of beers. A gold color only adds to the feeling of royalty. The classic, cursive font gives the logo an old fashioned edge that hints at the company’s long history in their field.

This beer company uses a variety of logos for their long list of products, but all have a few commonalities. First, an attention getting red color is the most common palette, making the product stand out in the cold case. The slanted lettering combined with the angled line beneath it suggest movement and are also reminiscent of the pendants that are popular in professional sports. The font is decidedly old fashioned, again recalling the company’s long past. A square shape is often seen behind the writing in bright red, adding seriousness and a traditional edge to the logo design.

This well known brand of blue collar work wear has a logo design that subtly shows its softer side in the friendly, spiral-like image that dominates this image. However, the rest of the logo is all working class. The brown color is the same hue used in many working class garments, inclusing those of this company. The writing is in a slightly darker, woody brown, with disjointed letters that give the logo a modern feeling. The gentle rounding of these letters along with the all lower case writing again give the brand a softer, more approachable image.

This brand is a working class classic, with a logo design that appeals to the blue collar consumer. First, the horse shoe is not only an image reminiscent of farm labor, but also one that implies good luck. Second, the bright, elementary color palette is eye catching without ever a hint of guile. Last, a round shape is inclusive, while the banner like rectangle across the front suggests excellence. The image is slightly slanted for a feeling of movement that is appropriate to the brand.

The green and gold of this blue collar logo design are reminiscent of the earth and farm work, which is incredibly relevant to a company known best for its tractors. The rounded square that is the main shape hints at both tradition and friendliness. The image of a deer conjures up images of the woods while also relating to the name. The deer appears to be in mid-leap, giving a feeling of movement to the image. The name of the company is written below in bold, plain letters.

This logo is meant to reflect both the desert related name and the modern, fun experience that the casino offers. The primary image is that of a grove of palm trees, which are definitely reminiscent of a desert mirage. However, these trees are in modern, electric colors, showing the casino’s contemporary side. The writing is also ultra modern, and includes several wave-like shapes that imply movement. This logo design communicates key information about the casino and the type of experience that people can expect from it.